Hi What Works Now Student,

Are you following these 5 secrets to writing successful copy?

In this week's What Works Now gem -- "5 Secrets of Successful Copywriting -- David Garfinkel shares 5 valuable secrets he's uses to consistently write mouth-watering copy (and how you can apply them to your copy).

Here's to your success,

From left to right: Kevin Wilke, David Garfinkel, and Matt Gill.

Kevin Wilke and Matt Gill
Co-founders of NitroMarketing.com
Editors - What Works Now Training
www.WhatWorksNow.com

P.S. Want to really learn how to write copy? Learn dozens of advanced copywriting techniques and strategies from David Garfinkel. Click Here.

If you're in need of a Headline Restoration you should click here for help.

"5 Secrets of Successful Copywriting"
By David Garfinkel

Would you like your sales to go through the roof?

Of course you would. Who wouldn’t?

I have found five secret “keys” that dramatically improve the money-making ability of just about ANY sales message.

This discovery came from writing hundreds of successful sales messages myself, and helping thousands of other people improve their own skills at writing successful advertising sales copy.

I’ve also found every time someone else gets better results from what I have taught them, my own life improves. With that in mind, here are the five secret “keys” for you to use and profit from:

SECRET 1: Focus your advertising sales copy on ACTION.

Begin by getting crystal-clear on the action you want your prospect to take. If it’s to buy, then keep that in mind as you write. Also, write in an “action” frame of mind. That means use action words: walk, run, reach, touch, grab, pull, put in your pocket.

Here’s another action secret. In your imagination, figure out how to move obstacles out of the way, so your prospect’s clear path to action is unobstructed and easy to follow. And make it easy for your prospects to take the action you want them to take.

SECRET 2: Don’t sell your product!

I know that sounds contrary to common sense. But I promise you will make far more sales if you visualize your product as a SOLUTION to your prospect’s most pressing problem… or picture your product as the way to make the prospect’s fondest DREAM come true… or even describe your product as the answer to becoming the PERSON the prospect most wants to be.

Examples:

- Solution to problem: “Tired of copy that doesn’t close? With our system, you’ll be writing killer copy every time!”

- Dream come true: “Here’s how to create a Web site that makes money for you every single day!”

- Become the person: “How would you like to become one of the High Earners on the Web?”

SECRET 3: Provide proof of your promises.

Beginning copywriters need to face this fact, and experienced copywriters need to be reminded:

No one is going to believe a single word you write.

Until you provide proof, that is.

Types of proof that work include simple facts that back up your promise; testimonials showing how your product actually did for someone what you say it can do for the prospect; reasons why your product can do what you say it can do; case studies showing results; and a summary of your own track record, showing you know what you’re talking about.

SECRET 4: Let your critics go wild.

Did you know that really good copy gets as many “thumbs down” as it gets “thumbs up?”

It’s true. Here’s why:

Really good copy spurs EMOTIONS in the people who read it. Some of those people – the ones who want what you have – will experience the emotions of desire and excitement.

But at the same time, other people – those who DON’T want what you’re offering – may find that your provocative copy stirs feelings of distrust, discomfort, even outrage!

Don’t worry about it! As long as your copy is legal and ethical, it doesn’t matter whether everyone likes it or not. You don’t need or want the approval of people who wouldn’t buy from you anyway.

Remember: If you’re making sales, those sales are the only compliments you should be looking for.

SECRET 5: Tell it like it is.

Notice: I didn’t say WRITE it like it is. I said TELL it like it is!

What’s the difference?

It’s simple. I’m telling you to write copy the same way you would talk about what you’re selling when your intention and confidence is high, and you’re excited!

You can even record yourself making a live, spoken sales pitch; transcribe it; edit it; and use the transcript as some of your hottest sales copy.

You see, great advertising sales copy is nothing more than a red-hot sales presentation in written form. The more your copy reads like you’re having a live, high-energy conversation with your prospect, the better your chances will be of long-lasting sales success!

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David Garfinkel is well known as “the world’s greatest copywriting coach.” He has written sales letters, ads and Web sites that have brought in millions of dollars, and, just as important, he has helped thousands of other people learn to do the same for themselves. David is author of Killer Copy Tactics and Advertising Headlines That Make You Rich.

Grab Killer Copy Tactics today and receive a free special report, "The Two Most Powerful Copywriting Techniques in the World." (Information in this Special Report jump-started a personal coach’s stalled business – from $0 to $11,000 dollars a month in 30 days!) But hurry - this offer won't last long! Click here right now!

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Killer Copy Tactics

David Garfinkel's 'Killer Copy Tactics' course is a 'must have' staple that every marketer and business owner should have on their desk.  Marketers everywhere are raving about this new course "Killer Copy Tactics!" It's filled with little pointers that will increase your profits dramatically. Better copy = more sales, and this course is the key to better copy!

SPECIAL: When you get your copy of 'Killer Copy Tactics' today, you will also receive a Special Report called "The Two Most Powerful Copywriting Techniques in the World."

Information in this Special Report jump-started a personal coach’s stalled business – from $0 to $11,000 dollars a month in 30 days!

In this bonus, you’ll learn two techniques that will instantly transform your writing into explosive, results-demanding copy – no matter what business you’re in.

If you're skeptical?

Here's Proof Positive That Killer Copy Tactics Works!

"People who write good copy are rare, and almost none of them can show you how to do what they do. David Garfinkel can. He's a gifted copywriter who can teach you how to write powerful, profitable copy on your own."
-- Terri Lonier, author, Working Solo

"I'm already a professional direct mail copywriter. I've read all the books and heard all the seminars. Yet I still learned got some new ideas and learned some new techniques from 'Killer Copy Tactics."
-- David Deutsch Midlothian, VA (David writes for the famous publication - Boardroom Reports)

"Just one headline idea I got from David's course brought in $3,000.00 in orders the first day. I know it was the headline because that's the only thing I changed."
-- Tom Antion, author, Wake 'em Up Video Professional Speaking System

"I have been in business for over 20 years and own three companies. I recently started a brand new business that is centered around direct mail. After purchasing David Garfinkel's Killer Copy Tactics Course I was able to write a powerful direct mail sales letter that looked like a professional copywriter had written it. In fact one professional copywriter that reviewed it, told me he would have charged me thousands of dollars to write basically the same letter."
- Larry Albright, President, Albright Enterprises, Inc.

David Garfinkel has mastered the art of copywriting and throughout his career, has mastered the skill of effectively teaching how to write killer copy unlike anyone else. Few marketing experts can lay it all out in such an easy to follow manner as David.  I dare you to use Killer Copy Tactics in your business, and create your own amazing copy.  Click here now.
 

In Each Issue of 'What Works Now,' we'll be answering REAL questions from 'What Works Now' students just like YOU. 

So if you have a question you want answered, click here to submit your question for consideration. (If we use your question, we'll give you a bonus gift worth $47)

Question:

"What can I do right now to instantly improve my copy?"

Answer:

Here's 4 things you can do RIGHT now:

1. Include your full contact information including your real phone number to every page on your site. It doesn't have to be plastered in big letter at the top of each page, but should be easily found at the bottom of each page in a normal font size.

This is so important because people are skeptical. People don't want to getr ripped off. Would you buy from a website that had no contact information? I know I wouldn't unless it was for something very inexpensive, and probably not even then.

2. Add an audio testimonial to your website. It's been proven by multiple marketers that adding audio to your site will increase your conversion rate and thus, your VPV (value per visitor).

3. Make your headline powerful. Look, if your headline is anything less than "very compelling" you need to work on it. A headline can take a un-profitable site and make it profitable overnight.

Never overlook the importance of your headline. I know you've heard this before, but seriously do it or lose money for ever.

4. Write at a 6th grade reading level. You may think I'm joking, but I'm not. Gary Halbert, professed as the world's greatest copywriter, recommends aiming for a 6th grade reading level. Your writing should be simple and clear, so that a 6th grader would be able to follow along with out any problems.

If you prospects get confused or held up by confusing, complex, or run-on sentences, your response will most definitely suffer.